“Early Stage Research” Another Warning for Magazine Industry

RESTON, VA Oct. 14 (TLC News) — Magazines in recent years have seen circulation and advertising declines, and, though not nearly as severe as newspapers, a slow, tough transition to the digital age.

Now an utterly innocent online video, beginning to go viral, may have one of those defining impacts on perceptions:


Magazine advertising still has its place, largely because digital advertising – with the notable exception of search – still doesn’t generate the consumer responsiveness that print advertising did for decades.