RESTON, VA Oct. 14 (TLC News) — Magazines in recent years have seen circulation and advertising declines, and, though not nearly as severe as newspapers, a slow, tough transition to the digital age.

Now an utterly innocent online video, beginning to go viral, may have one of those defining impacts on perceptions:

http://shine.yahoo.com/channel/life/one-year-old-tries-to-work-magazine-like-an-ipad-2583883/

Magazine advertising still has its place, largely because digital advertising – with the notable exception of search – still doesn’t generate the consumer responsiveness that print advertising did for decades.